Dead Serious Brand is a macabre merch line from Bombpop13 LLC, created by artist, musician, and designer Phil Davis.
The brand grew out of a lifelong orbit around punk art, gothic comics, cryptid folklore, vintage Halloween, monster culture, death humor, and the belief that strange things deserve better merch.
Dead Serious Brand is cryptid-forward but built to hold a wider haunted world: cocktail art, sympathy cards, gothic characters, roadside monsters, cemetery jokes, and whatever else crawls out of the creative dirt.
This is not seasonal spooky. This is a permanent condition.
The Collections
Cryptid Cocktails launched as Series 1 with four creatures: Mothman, the Jersey Devil, the Yeti, and Bigfoot. Each design is part field guide illustration, part haunted menu item, part genuine tribute to the folklore that the American roadside has been carrying for decades. Available as pint glasses, tees, and cards.
Snarky Sympathys fills the gap between how people actually feel and what the gift aisle will acknowledge. Mugs, pint glasses, totes, tees, and vinyl decals — dry, honest, gothic, and not goofy.
Gravestone Girl is the gothic-noir character universe — Eliza Draycott, The Mourner, Black Hymn — built for those who like their dark fiction with good design and no explanation required.
Macabre Goods is the broader category: apparel, drinkware, housewares, and the strange little objects that make a space feel like yours.
The Storefront
Dead Serious Brand currently sells through Etsy while the full independent storefront is built. The goal is a complete macabre general store — permanent, weird, fully stocked, and not dependent on anyone else's platform.
Join the Dead Letter List for drop announcements, new collection launches, and field reports from the weird side of the road.
